Marketing & Audience Growth
We specialize in creative promos and audience growth. Our focus is on telling your brand’s story and reaching and growing your customer base in a meaningful way. Podcasts are a great way to foster engaged and devoted audiences because they are very interactive.
Listeners develop strong relationships with the podcast host and tune in to listen to interesting show topics and informative guests. This intimate relationship results in significant levels of audience engagement.
In addition, podcast audio promos are often seamlessly integrated into the show itself. For example, a mid-roll audio promo allows for a natural method of promoting services, products, or brands to captivate an attentive audience. These listeners are already engrossed in the show, thus making the audio promo sound more authentic and coming from a trusted expert or friend.
Many podcast listeners remain tuned in because of their steady emotional or intellectual investment in the show and its unique host.
♦ 80% of listeners have acted on host-read ads they heard in a podcast.
♦ 52% of podcast listeners trust advertising more if the podcast host endorses the brand.
Podcast Downloads (October ’21) : 1,000+
Listening Source Percentage:
Mobile Applications – 53.1%
Web Browsers – 38.9%
Others – 8.0%
Podcast Stats: Did you know that 80 million Americans are weekly podcast listeners?
Data shows that podcasts have exploded in popularity over the past decade, with recent statistics from March 2021 indicating that approximately 80 million Americans—equivalent to 28% of the adult U.S. population—are weekly podcast listeners, up from a mere 19 million in 2013.
According to recent data, 78% of podcast listeners approve of sponsorships, and 67% can accurately recall products and brands mentioned in podcast advertisements.
Podcasts are an excellent method of consuming content for listeners due to their low-effort accessibility and multi-tasking flexibility. This mobile-friendly form of media can be enjoyed wherever and whenever desired, whether on a morning commute, while doing errands or household chores, or just before sleeping.
Podcast Production of Episode and Audiovisual Promo
🔹 22 to a 30-minute episode (interview) audio recording
🔹 30-60-second recording about your service or product
♦ 30-second Pre-Roll (incl. production and editing)*
♦ 60-second Mid-Roll (incl. production and editing)**
*A pre-roll is when the host talks about the sponsor’s product or service for about 30 seconds before the show.
**A mid-roll is about 60 seconds when the host talks about the product or service in the middle of the podcast.
Promo Packages Include:
💠 Branded Podcast Promo
💠 Audio Production & Editing
💠 Video Production & Editing
💠 Distribution to Podcast Channels
💠 Podcast Show Statistics
We can create a podcast promo to inform and engage an influential audience to learn more about your products. CLICK HERE to inquire about our promo packages. We will be delighted to help your business build brand awareness and gain potential customers.